Welcome to the
Serie Expert Experience

By L'Oréal Professionnel

Recommended and used by professionals.

More sustainable than ever, with expert care, tailored to your hair needs, find your expert.

Serie Expert

Which Range is Right For You?

Vitamino – For Color Protection

Color-treated hair needs a lot of care to keep it's brilliance and quality. L’Oréal Professionnel Serie Expert Vitamino has a subtle, antioxidant-rich formula to defend hair from foreign aggressors that could cause fading. Our recommended product is the Color Radiance Masque, which profoundly nourishes hair in just 60 seconds!

Absolut Repair – For Very Damaged Hair

Has your hair been damaged with styling or chemical and color treatments?  Then L’Oréal Professionnel Serie Expert Absolut Repair will be your go-to hair care range.  Created with L’Oréal’s Lipidium Complex, it is made to repair the hair fiber.  Hair is softer, smoother and shinier and is easier to detangle.

Silver – For Protecting Grey, White or Very Blonde Hair
Is your hair hair bleached, highlighted or turns grey?  This can cause unwanted brassy, yellow tones to become focused.  The L’Oréal Professionnel Serie Expert Silver Shampoo works to mellow those brassy tones with its anti-yellowing formula. Hair color looks vibrant with a soft, smooth feel.

Inforcer – For Damaged Hair

Is your hair prone to snapping and split ends?  Then L’Oréal Professionnel Serie Expert Inforcer will be your go-to regimen.  With a strengthening combination of B6 and Biotin, Inforcer will help your hair become stronger overtime, which means no more breakage and split ends!

Liss Unlimited – For Smooth Hair

Put an end to frizz with L’Oréal Professionnel Serie Expert Liss Unlimited. The anti-frizz line will end the frizziness for 4 days! With a Pro-Keratin and Evening Primrose Oil formula, Liss Unlimited works to clarify and nourish hair from root to tip for an amazing shiny finish!

Blondifier – For Blonde Hair

Time to brighten your blonde?  Blonde hair can become yellow or brassy. The L’Oréal Professionnel Serie Expert Blondifier shampoo has violet pigment to help tame yellow tones and make blonde hair look brighter and healthier.

Volumetry – For Fine Hair

In need of some volume?  The L’Oréal Professionnel Serie Expert Volumetry is the line for you.  It's Root-lifting, the Volumetry line cleanses hair of build-up and oil and adds body and texture without weighing it down.

Metal Detox - Detoxify Your Hair 

Pro guarantee your color, balayage & lightening.

Patented technology with Glicoamine to neutralize
metal inside the fiber & detoxify hair.

87% less breakage risk.
100% reliable color results.

Compatible with all color and lightening brands.